If you are looking at creating a source of additional income for your retirement, one of the best places to start is on the internet.
So if you head down that path you will need to learn how to advertise and market yourself and your products.
In this Article Lindsay Kolowich from Hubspot, one of my top 3 sources of marketing training and inspiration has shared her all-time favourite ad campaigns.
Her criteria were:
- The impact they had on the growth of the brand, and
• because they manage to hit on some universal truth that allows us to remember them years after they first began.
As some of the 14 she selected have been around for many year, they are pre-internet era.
But the lessons they teach us are equally, if not even more valuable with today’s technology. Which makes them even more remarkable.
Lindsay has defined an advertising campaign as:
A variety of content assets centralized around one message. They often use many different marketing channels to get this idea across. The timing of these campaigns is also very clearly defined and critical.
So if you are at all interested in Marketing (if you are seeing this you certainly should be), feel free to let me know which of the 14 you would 3 you would rank as your top 3 (In no specific order).
I will share mine with you tomorrow.