If you are marketing on the internet, or considering doing that as a potential way to make extra money for your retirement, then your website is/will be your home
It is also a potential source for highly targeted quality leads if you implement the basics of Website SEO (search engine optimization) properly, to make sure you have the right keywords to attract your target audience.
This article is from Hubspot, one of the most respected and high quality sources of free internet marketing training available. If you are not signed up with them and you have any interest at all in any aspect of online business or copywriting, then you should be.
If you are not doing Website SEO properly, and most people aren’t, you ought to read this.
However, this is not just a one-off exercise you need to do. It’s most effective if you use it in everything you do on your website, including writing articles that target specific keywords that are of interest to you and your target audience, to try to get ranked on the first couple of pages of Google for that keyword or phrase, which will ensure you reach them.
It’s actually a very effective and cheap way to get high quality targeted leads and followers. But I can’t overemphasise – it does take time and persistence. So please be patient. It will be well worth it.
PS This is a long term advertising strategy, it does not replace paid advertising, but the two together are a very powerful strategy.
You will find a link to the Hubspot article at the end of my short post. I suggest you sign up for their regular updates, and also explore their free eBooks and resources
As an internet marketer your website is your home, and also your window on the world. It is also a potential source for highly targeted quality leads if you implement the basics of SEO (search engine optimisation).
This article is from Hubspot, one of the most respected and high quality sources of free internet marketing training available. If you are not using them, you should be.
Youn can read the Hubspot article HERE
If you are not doing Website SEO properly, and most people aren’t, you should read this.